The Regulars System · Columbus & Dublin

Turn first-time customers into regulars.

A done-for-you system that collects your customers' emails at the counter and brings them back with two great emails a month. You run the shop. I handle the rest.

Local to Columbus About 10 min/month of your time You own your customer list
Most customers visit once.

They liked you. They just forgot about you. Without a way to reach them, they drift to whoever reminds them first.

Social posts get buried.

A post reaches a slice of your followers for a few hours. An email lands in their inbox, and the list belongs to you.

You don't have time to do it.

Writing, designing, and sending emails every month is a second job. That's the part I take off your plate.

How it works

Three simple pieces. Running in about two weeks.

No new software to learn. I set it up, and it works quietly in the background.

1

A QR stand at your counter

Customers scan it while they check out and join your list in seconds, in exchange for a perk you choose, like a discount on their next visit.

2

An automatic welcome

New signups instantly get their perk by email, plus a friendly reminder before it expires, so they actually come back and use it.

3

Two emails a month, done for you

I plan, write, and design two campaigns each month: seasonal offers, new arrivals, open appointments. You approve them, and I send them.

Who it's for

Built for local shops where repeat visits are everything.

Independent, single-location businesses in the Columbus and Dublin area. Here's what an email might look like for you.

Pet groomers

Keep the appointment book full

Remind owners when it's been a while, and fill slow weekdays before they happen.

Boutiques

Bring shoppers back for new arrivals

Give your list a first look at new pieces and seasonal events before you post them anywhere else.

Med spas

Turn one treatment into a routine

Timely reminders for follow-ups, plus seasonal treatment offers for clients who already trust you.

What's included

Everything you need, nothing you have to manage.

Setup · one time

Get your system live

  • Branded QR stand for your counter
  • Mobile signup page with your perk
  • Two-email welcome sequence that delivers the perk and reminds them to use it
  • Connected to your existing tools (Square, Vagaro, and more) where possible
  • Import of customers who've already agreed to hear from you
Monthly · ongoing

Keep customers coming back

  • Two campaigns a month: planning, writing, and design
  • You approve every email before it sends
  • List cleanup and management
  • A short monthly report in plain English: new signups, clicks, and offers redeemed
  • Direct access to me, not an account manager
Your list is yours. The email account, the customer list, and the data all belong to your business. If we ever stop working together, you keep everything.
Founding client pricing · 3 spots

Simple pricing. No surprises.

I'm taking on three founding clients in the Columbus area at a reduced rate while I build out the program.

Setup
$299 one time

Due at signing. Covers everything needed to get your system live.

  • QR counter stand
  • Mobile signup page
  • Two-email welcome sequence

The commitment: setup plus your first two months, $797 total. A new list needs a couple of months to show results. After that it's month to month, and you can cancel with 30 days' notice.

Claim a founding spot →
Jack Nuspl
Who you'll work with

Hi, I'm Jack.

I've spent my career building email programs for ecommerce and luxury brands, and the same thing works for local shops: stay in touch with the people who already like you, and they come back.

I'm based out of Columbus, so you get a real person you can call. I'll come by the shop, set everything up, and keep it running every month.

FAQ

Good questions.

I don't have an email list. Is that a problem?

Not at all. Most shops I talk to are starting from zero. The QR stand is how we build your list from scratch, one customer at a time. If your booking or POS system already has customers who agreed to hear from you, we can start with those too.

How much of my time does this take?

About ten minutes a month. You'll review and approve two emails, and occasionally tell me about anything coming up, like a sale, new products, or open appointments. I handle everything else.

Who owns the customer list?

You do. The email account is in your business's name, and the list and data belong to you. If we ever part ways, everything stays with you.

Will customers actually sign up?

Results depend on your foot traffic and how good the perk is, so we'll pick an offer together that's worth scanning for. Asking at checkout ("Want 10% off next time?") makes a big difference.

How soon will I see results?

Your welcome sequence starts working as soon as the first person signs up. A new list usually takes 60 to 90 days to build real momentum, which is why the first two months are part of the commitment.

What if I want to stop?

After the first two months, it's month to month. Just give 30 days' notice. No long contracts.

Let's talk

See if it's a fit for your shop.

A quick 15-minute chat, at your shop or over the phone. I'll bring a sample email made for your business.